Lizzy Hallmark
Auburn University

Auburn University

Bachelor of Arts in public relations

Class of 2017

At Auburn University, I studied public relations and minored in marketing. In my four years at Auburn, I took courses that helped me advance my knowledge and skills in communication, marketing, sales, writing and public relations.

Courses

This is a course designed to be an overview of functions, practices and growing applications of public relations in the private industry as well as the public sector.
This class laid a foundation for the principles that are taught throughout the marketing program. This class introduced marketing principles that are built on in more advanced classes.
This course was based on writing with appropriate spelling, grammar and AP style. It taught the inverted pyramid structure of writing and how to write a hard-news lead. It laid a foundation for writing clearly and concisely.
This is a course designed to enhance public relations students understanding of both effective and ineffective methods of PR through studying and reporting an actual case study from the field itself.
This course was a marketing course that was devoted to evaluating consumer purchasing behavior and descision making. We evaluated consumer thought processes and learned how to use this in branding and promotion.
This course focused on the importance of being aware of different cultures and their communication styles. We studied what kinds of communication are appropriate in different regions of the world. We evaluated communication situations cross-culturally throughout the semester.
This marketing course was focused on sales presentations and what role sales people and marketers play in business. Throughout the course, we stimulated multiple sales situations, practicing cold-calling and a big corporate sales presentation as a final project.
This class taught the principles of speaking publically. We delievered speeches throughout the semester and studied delivery styles. We learned best practices and studied well-delivered speeches.
This is a capstone course within the public relations curriculum that applies style and design to public relations messages through the use of various content management systems and creative software.
This course focuses on identifying, characterizing and evaluating stakeholder groups and alternative channels of communication; formal research procedures including sampling, instrument design, information gathering, data processing, analysis and reporting
This course emphasizes on communication tactics; plan, write and produce public relations tools; audience and media selection; print and electronic media.
This course taught the principles of digital marketing. We learned the importance of using the Internet in business, including its use for networking and research. In this class, we also performed a digital audit, taking our knowledge and applying it to the real world.
This course taught the principles of business-to-business marketing. We created and presented case studies and did a trade show presentation. This class was sales oriented and focused on relationship building and closing deals.
In this course, the focus was on the strategies behind arguing. As a class, we would have discussions, implementing these argumentation tactics to argue our points. We also gave speeches, to persuade our audience to believe what we were saying, positioning it strategically with the principles taught.
Journalism Fundamentals first introduced me to the importance of AP Style. I learned proper word usage and the correct spelling of commonly misspelled words.


"I believe in education, which gives me the knowledge to work wisely and trains my mind and my hands to work skillfully."

-George Petrie (1943)



"Education is the most powerful weapon which you can use to change the world."

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-Maimonidesl



"A dream doesn't become reality through magic; it takes sweat, determination and hard work."

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