At Auburn University, I studied public relations and minored in marketing. In my four years at Auburn, I took courses that helped me advance my knowledge and skills in communication, marketing, sales, writing and public relations.
This course was based on writing with appropriate spelling, grammar and AP style. It taught the inverted pyramid structure of writing and how to write a hard-news lead. It laid a foundation for writing clearly and concisely.
This course was a marketing course that was devoted to evaluating consumer purchasing behavior and descision making. We evaluated consumer thought processes and learned how to use this in branding and promotion.
This course focused on the importance of being aware of different cultures and their communication styles. We studied what kinds of communication are appropriate in different regions of the world. We evaluated communication situations cross-culturally throughout the semester.
This marketing course was focused on sales presentations and what role sales people and marketers play in business. Throughout the course, we stimulated multiple sales situations, practicing cold-calling and a big corporate sales presentation as a final project.
This course focuses on identifying, characterizing and evaluating stakeholder groups and alternative channels of communication; formal research procedures including sampling, instrument design, information gathering, data processing, analysis and reporting
This course taught the principles of digital marketing. We learned the importance of using the Internet in business, including its use for networking and research. In this class, we also performed a digital audit, taking our knowledge and applying it to the real world.
This course taught the principles of business-to-business marketing. We created and presented case studies and did a trade show presentation. This class was sales oriented and focused on relationship building and closing deals.
In this course, the focus was on the strategies behind arguing. As a class, we would have discussions, implementing these argumentation tactics to argue our points. We also gave speeches, to persuade our audience to believe what we were saying, positioning it strategically with the principles taught.